They are recovering from historic lows, but there’s still ground to make up.

30 septembre 2022

Marketing data and analytics (D&A) and marketing technology (martech) are among the top three capability gap areas cited by CMOs, according to a survey by Gartner, Inc.

09 septembre 2022

Suite à une perte massive d’abonnés, Netflix semble redoubler d’efforts en termes de créativité pour rester sur les rails. Après le catalogue de jeux vidéo lancé en décembre dernier, la plateforme de streaming semble désormais s’intéresser au service du cloud gaming. 

25 août 2022

Modern consumers are watching brands more closely than ever and organizations are being asked to consider and act on calls for corporate social justice. Companies that choose to elevate their voice on these tougher issues must do so thoughtfully, and CMOs are at the center.

25 août 2022

Chatbot Investment on the Rise but Low ROI and Other Challenges Persist

25 août 2022

Après Instagram (dès mai 2022), c’est au tour de Meta (maison mère de Facebook) de surfer sur la vague des NFT. C’est ce qu’a annoncé sur Twitter Navdeep Sigh, chef de produit chez Meta, le 30 juin dernier.

28 juillet 2022

Sixty percent of marketing organizations have centralized some or all of their functions, according to a survey by Gartner, Inc. Chief marketing officers (CMOs) cited operational excellence issues — such as prioritization, workflows and collaboration — as the primary reasons for making changes to their organizational structures.

22 juillet 2022

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner, Inc. A Gartner survey of 725 B2B buyers from November through December 2021 found that buyers use digital commerce to address complex, new problems and ongoing operational issues, not just product replacements or upgrades. Overall, 83% of B2B buyers say they prefer ordering or paying through digital commerce.

24 juin 2022

Fort de sa réputation établie durant les 10 dernières années à Namur en Belgique, L’Original s’installe au Luxembourg avec un pop-up store au cœur même du restaurant “Come à la maison” à partir du 19 avril pour une durée de 3 semaines.

08 avril 2022

Reddit renewed its collaborative experience, the section /r/Place, that took place from April 1st to April 5th. This experience happened for the first time in 2017. The virtual event gathered people from different countries, where they could cooperate together to share their art. 

07 avril 2022