Sixty percent of marketing organizations have centralized some or all of their functions, according to a survey by Gartner, Inc. Chief marketing officers (CMOs) cited operational excellence issues — such as prioritization, workflows and collaboration — as the primary reasons for making changes to their organizational structures.

22 juillet 2022

Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner, Inc. A Gartner survey of 725 B2B buyers from November through December 2021 found that buyers use digital commerce to address complex, new problems and ongoing operational issues, not just product replacements or upgrades. Overall, 83% of B2B buyers say they prefer ordering or paying through digital commerce.

24 juin 2022

Three in Four CMOs Report Increased Budgets Compared to Last Year

24 mai 2022

Chaque année, Reporters Sans Frontières (RSF) publie le Classement mondial de la liberté de la presse. Ce rapport, élaboré par un panel d’experts, a pour objectif de faire état de la situation de la presse au niveau mondial.  L’objectif est alors de comparer le degré de liberté des journalistes et des médias dans 180 pays et territoires. 

05 mai 2022

Salesforce, solution de gestion CRM basée sur le Cloud, vient de publier son rapport annuel, intitulé “Focus sur le marketing”. L’objectif de cette démarche est d’établir un listing des  principaux changements et tendances dans le secteur du marketing. 

Pour ce faire, plus de 8 200 spécialistes internationaux ont été interrogés pour identifier les derniers changements et les dernières tendances du secteur. On vous dit tout sur ce qu’il faut en retenir.

25 mars 2022

Customer data platforms cited as most frequent technology used to help organizations achieve 360-degree view.

19 janvier 2022

Released on October 14th, KPMG Luxembourg ‘Inside customers’ minds to deliver valuable experiences' sheds light on customer experience expectations in what we now call the “new normal”. The research shows how many customers have since reverted to their initial pre-Covid high expectations and regardless of the persisting difficulties, they now expect brands to perform at their peak, if not even higher.

14 octobre 2021

L'innovation est aujourd’hui à la fois la priorité absolue et le plus grand défi pour les professionnels du marketing.

24 août 2021

L’agence luxembourgeoise vient de publier son dernier livre blanc, intitulé « Business sur TikTok : après la hype, le nouveau standard ? ».

25 mars 2021

To be more agile and adaptive in the year ahead, marketing leaders must prioritize four core competencies with a renewed focus that accounts for the unprecedented changes of 2020, according to Gartner, Inc. These core competencies that will help marketing to survive and thrive in 2021 include customer understanding, adaptive planning, data-driven decision making and strategic cost optimization.

23 mars 2021