Raja Rajamannar, the Chief Marketing & Communications Officer of Mastercard, has been named as the World Federation of Advertisers’ Global Marketer of the Year 2018. Rajamannar won following a combined vote by an expert jury and the industry at large, with each accounting for 50% of the final score.
“I’m deeply honoured and humbled. In reality, this recognition should go to my entire team. No one person can do everything by himself or herself and I’m blessed to be able to work with an amazing group of talented professionals,” said Raja Rajamannar. “No other field has more capability than marketing to impact a company’s brand, its reputation as well as bring about social impact. I feel proud to have been a part of this discipline for more than 30 years”, he added.
“I’d like to congratulate Raja on behalf of the global marketing industry. He has demonstrated how senior marketers can lead the way in demonstrating the value that marketing adds, how purpose can be part of a brand mission and how a brand can adapt to the digital age. He is a worthy winner of this important award,” said David Wheldon, WFA President & CMO RBS, who headed up the expert jury.
WFA Global Marketer of the Year 2018, which has been run in partnership with The Drum, is designed to celebrate the role that global and regional marketers play in changing their businesses, the industry and society for the better.
Press release by WFA
Publié le 12 février 2019
