A few weeks after the second edition of Morpheus Cup took place in Luxembourg and gathered more than 250 students from all over Europe, our team met with Milena Popova from the Europeana Foundation. Europeana supported the event through the organization of the Smart Culture category, which was won by Team LYR from Telecom Nancy for their project called AudioSight.

What were you looking for through the organization of the special category project?

We introduced the Smart Culture category to make students aware of the creative potential of digital cultural content. Europeana provides access to more than 50 million digital records coming from over 3.300 cultural heritage institutions in Europe. This database represents huge thematic, language and media variety and a substantial part of it is available for free re-use. The Smart Culture category allowed us to challenge young creative minds to experiment with Europe’ rich cultural heritage and develop their own innovative and (commercially) viable projects.


How does the winning project match your expectations?

We were looking for projects which re-use Europeana Collections, have clearly defined customer group, can demonstrate social and/or economic impact and are technically feasible. The application process was sector agnostic - projects could be in any industry as long as they showcase innovative re-use of digital cultural content.


The category winner AudioSight is an app, which builds upon the Google Vision project (technology) and Europeana Collections (content) to make digital cultural heritage accessible for visually-impaired people. The app will retrieve information about the Europeana Collections records using the Google Vision technology and produce audio descriptions to be shared with visually impaired people. The project met all of the above-mentioned criteria and its strong social component was especially appealing to us.


What were the most surprising elements of the winning team's project? Which elements allowed them to differentiate themselves from their competitors?

We got various applications related to health, education and accessibility. We were pleased to see two projects supporting social inclusion of visually impaired people as this is not an usual choice for contest applications but one which is very much in line of our mission to make it easier for people to use digital cultural heritage, whether for work, for learning or just for fun.


The category winner AudioSight addresses audience, which is rather under the radar, offers relevant functionality and utilises the latest technologies in this area. The combination of a strong concept, a clear value proposition and technical strength made the decision easy.


Were you expecting such results?

It was the first time we participated in the Morpheus Cup competition and we were rather opportunistic in our expectations. It was great to see that young people responded well to the challenge.


Would you like to send a specific message to the MorpheusCup 2016 participants?

I would like to thank very much to all applicants in the Smart Culture category for their time, energy and ideas - hope they enjoyed the Morpheus Cup experience as much as we did!


To those who hear about us for the first time, I’d say a warm hello and invite them to explore Europeana Collections and, especially, our creative space Europeana Labs. Have fun browsing or playing with the content and technology and join one of our innovative competitions and, of course, the next Morpheus Cup!


Photo credits: Essencia Models

Publié le 28 juin 2016