Less than two months since closing its acquisition of Stylelabs, Sitecore®, the global leader in digital experience management software, today announced the immediate availability of the Sitecore Plugin for Stylelabs DAM™ (digital asset management). This first integration between Sitecore and Stylelabsenables customers to seamlessly combine web content and digital assets in marketing workflows, dramatically improving the efficiency and productivity of content producers. 

The Sitecore Plugin for Stylelabs DAM™ enables users to access digital assets from the Stylelabs DAM directly within Sitecore’s content and experience editing tools. This means web editors and content and digital marketers can find, select, and incorporate approved content assets into digital experiences in just one step, rather than switching between systems. In addition, assets are served to Sitecore using Stylelabs’ content delivery network capabilities, resulting in improved performance for end-customers.  “With the Sitecore Plugin for Stylelabs DAM, we’ve achieved the first milestone on our path to becoming the only company that can deliver the entire content lifecycle,” said Ryan Donovan, Chief Technology Officer at Sitecore. “The proliferation of customer engagement channels and digital assets has made web content management and DAM two of the most critical components of the marketing technology stack. By providing the advantages of both systems in one seamless solution, we’re greatly simplifying the effort for digital marketing teams to plan, create, publish, and deliver rich, relevant experiences tailored to customer needs.” 

 

Press release by Sitecore


Publié le 11 janvier 2019