Sitecore, the global leader in customer experience management, as mentioned by Gartner in their 2014 Magic Quadrant, is organizing the Sitecore Experience Days. Having one integrated platform that combines web content management and digital marketing campaigns allows marketers to create unforgettable online customer experiences.
During the Experience Days, we’ll show you how to leverage collected data, how to connect it to your ongoing marketing campaigns and set up the right digital strategy for your business.
You can register for this event here, taking place on November 20th 2014 at the Luxembourg Airport.
Do you speak digital marketing?
Every digital marketer is well aware of the huge opportunities that are to be gained from digital marketing. Furthermore, having a solid digital strategy simply can’t be an afterthought in your campaign planning.
Simply put, customer experiences make or break your brand. Digital marketing is evolving at a rapid pace. Are you keeping up?
Static websites for mobile customers?
We know that mobile browsing will exceed desktop by the end of 2014. Even though the growth of internet users is slowing the growth of mobile internet users is accelerating – the growth of mobile data traffic is exploding.
The opportunities to reach out to your customers in the channel they prefer is not just limited to B2C, ecommerce or small business, as most marketers seem to think when they consider their mobile digital strategy.
By not having a responsive web design and a consistent communication across all channels, your potential customers will not stick around.
This is the first step for marketing to move past a “one size fits all” approach and recognizing that each customer has unique needs.
Is email dead? It’s very much alive!
Email is still the best way to nurture your prospect customers. Typically, new email subscribers are more likely to engage. In most organizations, the email “welcome” flow simply sends a series of emails based on a fixed schedule, without looking into content and personalizing the conversation. Often, the effectiveness of a welcome flow is measured only by the number of email opens and email link clicks. But what about the website visits generated by the welcome series? Or the purchases that come from it? Did your email build value for the customer?
Marketers should aim to tap into the increased interest of new email subscribers and nurture beyond just email-only responses.
Understand your data? Understand your customers!
We all know that data is of utmost importance to every marketing campaign, whether offline or online. Without data, you can’t understand your customers and their behavior. You can’t optimize your digital marketing strategy and adapt to their needs.
Data such as the location, time of day, search keywords, campaign IDs, and on site content consumption, as well as data such as user demographics and transaction history can be used to personalize the user experience.
But while having huge amounts of data is what most business strive for, do their marketers do a good job of collecting and connecting it? Is data being prioritized by need or by greed?
It’s all about me, not you!
Customers want to stand out from the crowd and be seen as individuals. There’s nothing more frustrating that an inconsistent, impersonal online experience. Yet most brands who have an online presence simply struggle to truly getting to know their customers.
Instead of listening to their needs, customers are simply confronted with products and services that aren’t relevant. What if it were possible to somehow summon up just what they are looking for, sometimes before they even realize they’re looking for it?
So what makes a great customer experience?
No two visitors share the same experience
It’s not enough to simply know a customer wants something. It’s about knowing when they want it. A successful approach doesn’t rely on simply what you say, or what you do but all about how you make your customers feel.
Nothing compares to the personalized experience you have with the shop owner who knows your name and exactly what you want, even based on the day of the week you come in and your previous purchases. But who says you can’t create the same type of personal interaction online?
Are you ready to challenge digital marketing?
The reality is that many marketers are still applying outdated techniques to a new digital world. These archaic methods simply don’t fit anymore in our digital age. Those who are slow to adapt their marketing strategies will be left behind and miss out on sales and business opportunities
So don’t hesitate to join us for the Sitecore Experience Days in Luxembourg, on Thursday, November 20th and we’ll take you on a journey into digital marketing and creating the ultimate online customer experiences.
Publié le 11 novembre 2014
